Essentials of a high converting landing page

Landing pages are often the first page people see when they visit a website, and they serve as an introduction to your company. 

The right design can help convert a visitor into a customer. This article will provide you with some helpful tips for planning and designing landing pages that can help you reach your marketing goals.

Every landing page, regardless of your goal, has a goal conversion rate. Whether it’s to subscribe to a newsletter or download an ebook, the conversion rate is defined as the number of site visitors who convert divided by the total number of site visitors. A high conversion rate indicates that the visitors are understanding and responding well to your message.

The importance of a good headline

Headlines are important because they are the first thing people read on your page. They should always stand out and entice readers to come further into the page by using words that would interest them.

The problem

People today are less likely to buy because they see something they like, and more likely to buy because of the problem they need solved.

The solution

The right frame of mind, and an understanding of the customer need can help you create a compelling value proposition for what your product or service can offer.

Keep it short and simple

You want to reduce the amount of work the visitor needs to do in order to convert. It’s about cutting out any unnecessary steps that could get in the way.

A cluttered page is hard to read, and since visitors are only on your website for a short period of time, no one wants to spend time trying to navigate through information that isn’t relevant to them.

Keep the number of paragraphs on your landing page to a minimum and use bulleted lists to make your points easier to follow. Use visual elements, such as images and illustrations, to break up the content and give the page more structure.

A clear call-to-action

If you can’t get your visitors to take an action, then there’s no point in having them on your site. This is where your call-to-action comes into play—you want to make it as easy as possible for them to do what you want them to do.

A sense of urgency

As much as we’d like all our visitors to be ready and willing participants, it’s important not take advantage of someone’s interest by setting unrealistic expectations or deadlines.null

Image & text balance

It’s important to make sure you’re using an appropriate balance of images and text on your home page. Too much text or too many images can put visitors off, but too little information can leave them confused.

Page speed optimisation

Page load times are also a crucial part of conversion rates (in fact they can account for up to 50% of the success of your conversion rates). There is a high correlation between long load times and lower conversion rates, so be sure that you’ve optimised the speed of your site.

Social Proof

Testimonials can make or break an online purchase decision. They personalise your product or service to a customer and help seal the deal when they’re on the fence about buying from you vs. someone else.


To convert visitors into customers, your landing page needs to be well designed. That means it should have a simple layout, be easy on the eye, and offer a clear path to where you want them to go.